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Deforested Desktop

Green Nation

Issue 36 | September 2015

Background

Green Nation was one of the most important NGOs in Brazil promoting the responsible use of natural resources to protect the environment.

Deforestation was a massive problem. In 2014 alone, 70,000 sq.km of natural forest was destroyed simply to produce paper.

The challenge was to encourage office employees to use the print button of their computers sparingly.

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