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The Germanwings Corridor Targeting

Germanwings

Issue 34 | March 2015

Background

Germanwings a subsidiary of Lufthansa wanted a web special aimed at communicating flight offers in the digital space for the Christmas period 2014.

In partnership with Microsoft a new technology was developed: Corridor Targeting.

It enabled the pinpointing of the geographical locations of the Skype callers and the identification of the spatial connection between both participants and the display of tailor made flight offers that would bring them together. In this manner, not only did they find a new way for Germanwings to communicate their flight offers in a more interactive and direct way, but also a new business model was created for Microsoft/Skype.

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