Cloud 9

Background

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.

Made with no artificial colours and flavours and with healthier credentials than other frozen desserts with its live probiotic cultures, Cloud 9 was available in:

• Vanilla Heaven - with raspberry coulis and chocolate fudge pieces.
• Strawberry Dream - with real strawberry chunks and biscuit pieces.
• Limoncello Bliss - with a lemon curd swirl.

To reach a notoriously hard-to-reach and harder-to-impress audience of young, urban foodies, an idea was required which would cut through and impress.