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This Bike has MS

MS Society

Issue 38 | March 2016

Background

MS Cycle was an annual event in Melbourne. It was a great opportunity for people to enjoy a day out with friends, exploring their own city while raising funds for support services to help sufferers.

Since 2007, 33,000 cyclists had raised $4m.

In 2015, the MS Society wanted some sort of media stunt that would raise both awareness and interest in the event.

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