Online & Digital



Issue 36 | September 2015


This campaign was centered around an online competition, one with a direct, time-sensitive call to action: Start your nomination in a tweet with #VolvoContest, but only during other car company's Super Bowl commercials. Broader spontaneous awareness and consideration are long-term success metrics for Volvo, but to kickoff a new phase of public awareness, consumer involvement was needed. If they wanted credit for stealing attention on Super Bowl Sunday, they needed people to connect with the brand directly.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners


Inspiration monthly via Email

Sign Up

Current Issue

Issue 55

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


People Also Read