Innovation

4MATIC Book
Mercedes-Benz
Issue 43 | June 2017
Background
Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.
Mercedes-Benz wanted to position 4MATIC as technology that was designed around the customer's needs and sought an idea, which, in a similar way, would put the user at the heart of a personal and exclusive experience.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Beyond The Wall
Issue 27, June 2013 - The #DomiCopter
Issue 28, September 2013 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022