Innovation
4MATIC Book
Mercedes-Benz
Issue 43 | June 2017
Background
Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.
Mercedes-Benz wanted to position 4MATIC as technology that was designed around the customer's needs and sought an idea, which, in a similar way, would put the user at the heart of a personal and exclusive experience.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018