4MATIC Book

Background

Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.

Mercedes-Benz wanted to position 4MATIC as technology that was designed around the customer's needs and sought an idea, which, in a similar way, would put the user at the heart of a personal and exclusive experience.