Ford shows the link between the Mustang and rock and roll using AR
Ford
Issue 54 | March 2020
Agency
GTB
Creative Team
Executive Creative Director: Vico Benevides Creative Directors: Denis Peralta, Rodrigo Strozenberg Art Directors: George Moro, Fabio Ferreira Copywriters: Felipe Duarte, André Savastano
Production Team
Social: Daniela Lima, Thais Moreno, Eliza Bianchezi, Beatriz Amorim, Enio Graeff, Carina Nascimento RTV: Marina Fridman, Yasmin Mattos Illustrators: Pedro Correa, Sarah Kamada, Caco Neves
Other Credits
Accounts: Martin Zucchini, Valéria Coutinho, Beatriz Altafini, Rafaela Corner, Ana Luiza Lima CRM Accounts: Caio Garletti, Gabriel Gullo Media: Rafael Amorim, Marcelo Marujo, Livia Lanzoni, Carolina Candil, Tamyris Bueno, Camila Carvalho. Planning, CRM Planning: Dorian Dack, Caio Costa, Andre Katayama, Mariana Coelho, Renata Marques
Date
January 2020
Idea
Ford shows the link between the Mustang and rock and roll using AR.
There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style.
The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. The app recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll.
https://vimeo.com/387763954