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Art Is Motion

Lexus Belgium

Issue 29 | December 2013

Background

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.

A campaign was required to launch the car in Belgium based on the global concept of 'Amazing in Motion'. As well as boosting the Lexus' image among its cosmopolitan core target group, the idea also needed to have talkability.

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