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Background

VOO Telecom is Belgium’s biggest Telecom Challenger. Since the internet has become so much part of our daily life, one of the main battlefields and reasons to switch provider is the speed of the internet provider. VOO Telecom has invested in modern technology and, because of that, is able to offer customers speeds up to four times faster than their biggest competitor, the market leader. Brief: gain market share (and share of heart) within the fast-growing Belgian gaming community because becoming the brand of choice in that community would be proof of the ‘internet-leadership’ of VOO Telecom.

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