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Toyota Hybrid - Reality Test Drive

Toyota

Issue 54 | March 2020

Background

At motor shows, every car brand salesman was trying to sell their models by talking specs and features. But wouldn't it be nicer to hear it from the mouth of the real drivers themselves? And at the wheel of the cars themselves instead of under the bright lights of the motor show? That's why visitors were connected live to Hybrid drivers around Belgium, via (virtual) reality.

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