Background
VOO Telecom is a relatively new challenger brand in the Belgian telco market. Now that the internet has become such a part of daily life, the speed of their internet service became increasingly important to Belgians.
VOO Telecom had invested huge sums of money in technology and were able to offer internet speeds up to four times faster than their largest competitor, the market leader.
The brief was clear. Help VOO gain market share and position them as THE telco challenger.
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