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Beiersdorf

Issue 40 | September 2016

Background

Bad news for men #1: with 40% less brain area dedicated to the smell sense than women, the male sense of smell is lacking.

Bad news for men #2: men get used to their own body odour so they're not very good at smelling their own sweat.

Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.

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