
We are looking for disegners
Happiness Brussels/Saigon
Issue 55 | July 2020
Agency
Happiness
Creative Team
Toon Vanpoucke, Morgane Choppinet Creative Director: Geoffrey Hantson
Production Team
Motion Design: Simon Schuurman
Other Credits
Executive Creative Management: Karen Corrigan Strategic Planner: Wesley Roeland Digital Project Manager: Kris Van Wallendael
Date
January 2020
Background
Over 65% of people who excel in art or design have dyslexia. It’s not an obstacle, it’s a bonus as it often goes hand-in-hand with connective thinking and the ability to grasp the bigger picture. Skills that Happiness believes are crucial to its open post for a graphic designer. As an agency called Happiness, they believe happiness is the ultimate rebellion—against negativities, against impossibilities. You can always choose to see the problem or you can choose to see the opportunity. They always choose the latter. And that's what the agency is doing when it comes to dyslexia.
Idea
To target designers, the places where you can easily find them were used: design inspiration sites. But to be sure they were designers with dyslexia, versions of all these popular design inspiration sites were intentionally misspelled. And all the site URL’s were rewritten in many dyslexic ways. For example Behance becomes behaans.com, behenc.com, behense.com, behens.com. This Is Colossal becomes tishiscolossal.com or thisiskolossal.com, thisiscalossal.com, tishiscolossal.com, tisiscolossal.com, thisiscolossale.com, thisiscollassal.com, thisiscollasal.com, thisiskollasal.com, thisiskolosal.com, … You get the idea.¬ Those URLs lead them to the agency’s recruitment note.
Results
Hundreds of applications from dyslectic designers all over the world were received. But more importantly, the discussion was opened that having dyslexia isn’t a negative. It’s a plus. So besides applications, there were also plenty of reactions of people with dyslexia or parents with dyslexic children. Thanking them that they finally had the feeling dyslexia is a superpower, and doesn’t necessarily mean it holds them back in what they want to accomplish.
Two excellent designers were hired, one in Happiness Brussels and one in Saigon.
If they ever need a freelancer, they now have a full database of great designers to contact.