Online & Digital

Your choice of fun

Carlsberg International Group

Issue 40 | September 2016


Tuborg was for many years the ‘forgotten’ sibling of the larger, better-known Carlsberg brand. In 2012 Tuborg was given a new down-with-the-kids positioning centred on music and fun.

It was, of course, not the only European lager brand to do this, so standing out required some effort.

The ‘Your Choice of Fun’ campaign was based on coloured caps and promoted via YouTube. For the campaign, every Tuborg bottle had a cap in one of five colours and themes: ‘Love’, ‘Party’, ‘Explore’ and so on.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read