Online & Digital

Finland Emojis

Ministry For Foreign Affairs of Finland

Issue 38 | March 2016


The Ministry for Foreign Affairs of Finland wanted to renew ThisIsFINLAND's annual Christmas calendar. The aim was to target a younger, global audience rather than families. The challenge was to come up with an idea that would reach a crowd that was not the Ministry's usual audience. The task was to talk about Finland in an unconventional tone with a tongue-in-cheek approach that would describe both Finnish virtues and Finnish vices.

The idea had to work well in social media and mobile since paid media wasn't an option.

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