The Captain’s Ride 2016, The Riderless Bike

Background

Every year, the Steve Waugh Foundation conducted a six-day cycle ride through New South Wales called The Captain's Ride to raise money for the 400,000 children affected by rare diseases. Steve Waugh and 60 fellow riders rode more than 700 gruelling kilometres, the route planned to be the toughest possible so the riders would have to experience something of what the children with rare diseases faced daily.

The trouble is, the children themselves were unable to take part. The brief was for an idea that both raised awareness for The Captain's Ride and which incorporated some form of donation mechanic for the campaign.