Online & Digital

Simply Natural
Coty, Wella Koleston
Issue 43 | June 2017
Background
In the Middle East and GCC region, Wella Koleston was perceived by millenials as a brand 'for my mom'. As they launched a new hair-coloring product based on Natural ingredients, Koleston wanted to not only communicate its natural benefits but really target millennials to regain market share in its biggest market, Saudi Arabia.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Beyond The Wall
Issue 27, June 2013 - The #DomiCopter
Issue 28, September 2013 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022