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Simply Natural

Coty, Wella Koleston

Issue 43 | June 2017

Background

In the Middle East and GCC region, Wella Koleston was perceived by millenials as a brand 'for my mom'. As they launched a new hair-coloring product based on Natural ingredients, Koleston wanted to not only communicate its natural benefits but really target millennials to regain market share in its biggest market, Saudi Arabia.

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