Menu
Online & Digital
 

Simply Natural

Coty, Wella Koleston

Issue 43 | June 2017

Background

In the Middle East and GCC region, Wella Koleston was perceived by millenials as a brand 'for my mom'. As they launched a new hair-coloring product based on Natural ingredients, Koleston wanted to not only communicate its natural benefits but really target millennials to regain market share in its biggest market, Saudi Arabia.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read