The Hornbach Hammer

Background

Most people own at least one hammer, it's THE symbol for DIY. That's why, Germanys leading DIY superstore, Hornbach, used it for a very special promotion campaign in the summer of 2013.

It started in december 2012 with an old Soviet tank. Over the next months, it was transformed into a product that communicated what Hornbach is all about, passion for home improvement projects, mixed with a fair share of madness.