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Say it with a Cactus

Netflorist

Issue 51 | June 2019

Background

Nothing says ‘I love you’ quite like flowers. But flowers need water. And sending flowers during Cape Town’s worst drought in 100 years was kind-of insensitive. As citizens were limited to just 50 litres of water per day, Netflorist, South Africa’s biggest online florist, had to act fast because as the Cape was drying up, so was business.

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