Mail & Door Drops
Helping Hand
Issue 17 | December 2010
Background
AMP was having a hard time getting tradespeople to think about their pensions.
Most of them were preoccupied with the day-to-day running of their businesses and didn’t have the time to worry about something as far-off as retirement.
AMP wanted to overcome the apathy and give recipients a real reason to get in touch with a financial advisor.
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