Mail & Door Drops

Helping Hand

Issue 17 | December 2010


AMP was having a hard time getting tradespeople to think about their pensions.

Most of them were preoccupied with the day-to-day running of their businesses and didn’t have the time to worry about something as far-off as retirement.

AMP wanted to overcome the apathy and give recipients a real reason to get in touch with a financial advisor.

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