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Amazon Binge Shopping

Amazon Prime Video

Issue 54 | March 2020

Background

In France, Netflix is the clear market leader in video streaming. It also has a large presence in social media with 2.6 million followers on Twitter. Amazon, by contrast, had just 36,000 followers. Also, while many people had signed up to Amazon Prime for the delivery advantages, they were unaware they had free access to Amazon’s streaming platform.

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