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Lifebuoy Hackwashing

Hindustan Unilever Ltd

Issue 57 | December 2020

Background

After using the toilet and before eating, 60% of Indians wash their hands with water only. This has helped the spread of diseases like cholera, diarrhoea and pneumonia let alone COVID-19. Kumbh is the world’s largest religious festival attracting 50 million people on a single day and as many as 150 million over its entirety. Lifebuoy had the herculean task of trying to make Kumbh safer for visitors.

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