Palau Pledge

Background

Palau, a Western Pacific island-nation, had seen a massive growth in tourist numbers, particularly in the previous three years. The Palau Legacy Project, a tourism marketing body that worked alongside the government, recognised that without action it would be too late to protect some of the most unique parts of the country, such as the UNESCO World Heritage listed Rock Islands. The challenge was to find a balance between encouraging tourism without compromising the environment. The brief was to partner with the government, the Palau people and the tourist industry to model and promote sustainable attitudes and behaviours.