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The Ultimate Cup

Slurpee

Issue 34 | March 2015

Background

BYO Cup Day was a day where anyone in Australia could take anything to 7-Eleven and fill it with Slurpee. It was highly successful but over the last few years had lost a bit of its popularity. Slurpee wanted to encourage people to be creative in their cup choices and share those cups on Social Media, as well as to drive awareness of the event.

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