Looking back to look forward

Background

Impressing the Senior IT Managers of Australia’s largest companies is critical for IBM. Each year ITMs decide where billions of Cap Ex dollars are invested. Smarter Computing is IBM’s platform for talking to ITMs about the three key issues they need to plan for – Cloud Computing, Big Data and Security. This mailing was designed to: - Generate 280 responses from hard-to-reach ITMs - Maximise the number who view Steve Godbee’s video – he’s IBM’s most senior ITM - Turn these responses into 56 leads worth $50k each long term.