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Grandparents Frame

Johnson & Johnson

Issue 33 | December 2014

Background

Johnson's Baby liked to position themselves as people who had been helping to create indescribable moments for over 125 years.

The challenge was to build on that heritage in the Middle East, a region which had seen bewildering social and political change.

Of 24.3 million Lebanese, only 4.3 million lived in Lebanon.

In the previous three years alone, 2.5 million Syrians left Syria to start new lives elsewhere. Many young adults emigrated with their children, leaving their parents behind.

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