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Hungry Purchase Resale

Snickers

Issue 33 | December 2014

Background

Dubai was truly a shopper's paradise. With over 40 shopping malls, it attracted over 100 million visitors every year. Things went particularly crazy during the epic month-long sales. With everything, from stationery to super cars being offered at slashed prices, shoppers were in rapt attention. Snickers wanted a share of this attention too. To break through all this clutter, tongue-in-cheek was the way to go.

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