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Pink Your Senses

Pernod Ricard

Issue 50 | March 2019

Background

In a TFL first, Impero (in partnership with Havas and Exterion Media) gave the hot commuters of Oxford Circus station some refreshing drink-spiration for the launch of Beefeater Pink Gin. Using innovative printing technology, the first-ever scented underground station domination was created, delighting commuters with the smell of wild strawberries and drumming up desire for the new pink gin.

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