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5 for 5

Issue 19 | June 2011

Background

The innocent company purpose is “to make natural, delicious food and drink that helps people live well and die old”. It has become a trusted, honest and healthy brand with a strong relationship with its consumers.

What was required was a truly innocent event to let as many people as possible know that eating their five-a-day portions of fruit and vegetables did not have to be boring.

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