Online & Digital

IKEA Matchers Keepers

Inter IKEA Systems

Issue 47 | June 2018


Choosing furniture is often a classic source of tension for people living together. IKEA research showed that nearly half their customers returned a product at some stage or other. To promote the launch of the augmented reality app IKEA Place on Android, an offbeat three-episode game show was created, which got couples and housemates to try to match their taste in furniture.

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