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Sound of Spending

Interac

Issue 61 | January 2022

Background

Interac was used by 30 million Canadians a day for sending money electronically but was perceived as a functional brand and had little top-of-mind awareness. As an innovator in the FinTech space, Interac wanted to demonstrate their relevance and technological superiority to Canadians in a creative and tangible way.

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Issue 63

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