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Heineken Sunrise

Asia Pacific Breweries Singapore

Issue 30 | June 2014

Background

Heineken wanted to promote the moderate consumption of alcohol in Singapore.

At Asia's largest dance festival ZoukOut, festival goers party on the beach all the way through from dusk to dawn to the final 'Sunrise set'. Due to the geographical location of ZoukOut on Siloso Beach, partygoers have never witnessed a Sunrise.

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