Online & Digital
Heineken Sunrise
Asia Pacific Breweries Singapore
Issue 30 | June 2014
Background
Heineken wanted to promote the moderate consumption of alcohol in Singapore.
At Asia's largest dance festival ZoukOut, festival goers party on the beach all the way through from dusk to dawn to the final 'Sunrise set'. Due to the geographical location of ZoukOut on Siloso Beach, partygoers have never witnessed a Sunrise.
