Broadcast, Press & Inserts

Programmatic Ad
O Estado de Sa~o Paulo
Issue 52 | September 2019
Background
O Estado de Sa~o Paulo is the second largest newspaper published in Sao Paulo. In the face of declining circulation and declining advertising revenues, the newspaper needed new ideas to remain relevant to both readers and advertisers.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- D&AD Masterclasses
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Burning for business
Issue 23, June 2012 - Aftermath
Issue 42, March 2017 - The Lion’s view
Issue 48, September 2018 - The Regular Visitor’s view
Issue 52, September 2019 - No More Mayo
Issue 52, September 2019 - The World's Tallest Donation Box
Issue 56, September 2020 - For advisers on a mission
Issue 57, December 2020 - Angel’s Souls
Issue 59, June 2021