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Opel Cars

Issue 47 | June 2018

Background

In January 2017, Opel Netherlands introduced a new trim level in several models in what they called The Online Edition. The vehicles featured an extensive range of product features like 4G wifi, Apple carplay and Onstar, for Opel drivers who always want to be connected. The challenge was to create awareness for the Online Edition in a noisy and competitive market where every car brand was shouting about its new features.

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