Rescue Dogz
Güd
Issue 51 | June 2019
Agency
J. Walter Thompson Brazil
Creative Team
CEO/CCO: Ricardo John EDC: Rodrigo Da Matta and Cassio Moron Art Director: Micael Moran Copywriter: Rafael Miessi
Production Team
Design: Alexander Marks Motion: Marcus Prado 3D Artist: Alexander Marks Illustrator: Dandara Hahn Photographer: Daniela Furlan Programmer: Alfredo Júnior Filming: Regis Fernandez
Other Credits
Account Management: André PB, Felipe Giacon, Suelen Vizzotto, Bianca Lopes, Larissa Paiva and Ariane Luz Project Management: Denise Frasseto Planning: Stella Pirani, Daniela Ryfer and Bruno Pirim Media: Giovanna Venturelli, Stella Lopes, Maria Fernanda Galetti, Kellvyn Rios, Natalia Rapetti, Danilo Fadel, Victor Braga, Stephanie Cespedes, Darlan Deziderio PR: Andrea Assef, Vivian Zeni, Natalia Rodoni, Lucrecia Fretes Client Approval: Michele Polesel, Andre Romeiro, Lorena Luz, Leydiane Lima Extra Credits: Claudia Demarchi and NGO Clube dos Vira-Latas
Date
April 2019
Background
A campaign was created capitalizing on misspelling for a good cause. Güd, an exclusive online dog food brand, transforms misspelled dog names in Google into rescue dog names.
Idea
Güd, in partnership with the NGO “Clube dos Vira-Latas”, launches “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google misspelling the name of the breed, "Rescue Dogz" names a puppy under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the project’s page (buscadogues.com) and has the chance to adopt it.