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Coca-Cola Middle East

Issue 51 | June 2019

Background

Women in the Middle East are currently battling for equal rights across several fronts. Despite some progress, certain areas of Arab society remain off limits to women. One of these is football. Though female fans number in the millions, they are patronisingly regarded as being ‘social’ fans, without serious interest or game knowledge. In fact, prior to this tournament, no females had ever even been allowed in an Arab-language broadcast booth.

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