The Bathroom Store
Andrex UK
Issue 38 | March 2016
Agency
J. Walter Thompson London
Creative Team
Executive Creative Director: Russell Ramsey Creative Director: Simon Sworn Creatives: Will Wright and James Lucking
Production Team
Director: Marcus Liversedge Executive Producer: Ric Baldock Producer: Jeannette Sutton Production Company: Just So Editor: Nick Hristou Director of Photography: Olly Wiggins Production Designer: Morgan Kennedy Audio Producer: Kit Lawson Audio Engineer: Zak Kurtha Audio House: Grammercy Park Studio
Other Credits
TV Producer: Charlotte Marshall Planning Director: Chris Bailey Global Partner: Paul Kirkley Board Account Director: Jeff Crowe Account Director: Natasha Stanton Account Manager: Jessica Deakin Project Manager: Caroline Saines Media agency: Mindshare
Date
November 2015
Background
Unbelievably, 1 in 6 people in the world don't have access to a toilet. Approximately 1 billion people are forced to go outside, in public, often waiting till night time when they have more privacy but when the risk of attack is much greater. Open defecation like this has catastrophic effects on the spread of life threatening diseases, school attendance and people's dignity.
Idea
Andrex®, in partnership with Unicef, highlighted the stark reality of the sanitation crisis for UK shoppers by bringing to life the situation for families in Angola. A bathroom store in Kings Cross was rigged with hidden cameras to capture the reactions of genuine shoppers as the store salesman brought them face to face with the rural Angolan scene. Together Andrex® and Unicef are helping to transform children's lives with an on-pack promotion. 25p from every sale of Classic White 9 roll will go towards Unicef's sanitation programme in Angola.