Brother of Noura

Background

STC is the leading telecoms company in Saudi Arabia. They wanted to lead the change in mindset of a country in which women had little representation beyond the family and the kitchen. Though women had been permitted to drive since June 24th 2018, social change was still largely cosmetic. STC wanted to remind people that just as women had been influential in the creation of the Kingdom, so they would be influential in the country’s economic and social future.