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Colin Splodge and the Sizzledodge

Edgewell Australia

Issue 42 | March 2017

Background

Although most Aussies knew that using sunscreen was an important form of protection against the intense Australian sun, there were many other things that Australian families needed to do in order to stay safe.

Added to that, there were increasing stories in the media questioning the effectiveness of sunscreen when, in reality, it was often down to misuse and a lack of understanding.

The challenge was to educate parents on how to apply a completely sun safe regime with Banana Boat sunscreen AND show kids that sun safety, a typically dull subject for them, could actually be fun.

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