Outdoor & Events

Renovated Billboards

OBI DIY materials

Issue 31 | June 2014


2013 was a tough year for DIY stores in Germany. In the aftermath of nearly 250 stores closing down and facing an ugly mass of sales-driven advertising, OBI, the biggest chain of DIY stores in Germany, was looking for something else. The challenge was to stand out from all the competitors and their hard-sell advertising.

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