BMW has history when it comes to telling exciting stories. “The Hire”, a series of short films made by Hollywood directors, all featuring Clive Owen as The Driver, pretty much invented branded content.
As innovators in auto technology, BMW want to position themselves as a brand prepared for the future.
A number of wildly successful sci-fi podcasts (the Byron Chronicles, Edict Zero – FIS) showed there was massive appetite for well-crafted content of this sort.
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