Menu
Innovation
 

The BVG-adidas EQT/Berlin shoe

BVG

Issue 46 | March 2018

Background

Berlin was the pulsing capital of Europe with an anti-establishment culture based in the edgy underground scene.

Young Berliners tended to be hostile towards anything that they did not regard as cool. This included BVG, Berlin's public transport system. Young Berliners hated it so much, they wouldn't even buy a ticket when they were forced to use it.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read