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Nissan Twitter Test Tracks

Nissan Canada

Issue 49 | December 2018

Background

Nissan Canada was looking for a way to target a younger audience for the launch of their new vehicle, the Nissan KICKS. A custom Nissan KICKS Twitter emoji was created with the hashtag #NissanKICKS, and the challenge was to launch the emoji in an engaging way to help amplify the vehicle on social media.

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