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Kitkat / NestleĀ“ Nederland

Issue 29 | December 2013

Background

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.

Previous iterations of Google's mobile software had been called Cupcake, Donut, E´clair and Gingerbread. It was widely expected that 4.4 would be called Jellybean but it was believed that while no money exchanged between the two companies both Google and Nestle´ saw considerable benefits in promoting each other's products.

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