Our Home
FEMA
Issue 32 | September 2014
Agency
JWT Atlanta
Creative Team
Group Account Director: Lesley Brown Account Supervisor: Tessa Rogers Account Executive: Lauren Geismar Chief Creative Officer: Perry Fair Group Creative Director: Lando Ettrick Art Director: Deb DeWitt Copywriter: Tiffani Harcrow Director of Integrated Production: Peter Blitzer Integrated Producer: Renee Williams Project Manager: Diana Gomez Production Company: Elastic Animator: Headless Music Composition: Beacon Street Studios
Date
May 2014
Background
This hurricane season, JWT released a new PSA Campaign for the National Flood Insurance Program (NFIP) called, "Our Home."
Idea
With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child's imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood. "Our Home" moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters. View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome