Background
Netflix promoted a sex-and-violence-filled show in Thailand by complying with the letter of the country’s strict censorship laws, but not their spirit. The streaming company wanted to advertise Narcos Mexico in Thailand with a trailer that gave viewers a taste of the drug taking, sex and violence that featured heavily in the show. But an independent censorship consultant told Netflix that to comply with Thailand’s overzealous censorship laws, the company would have to cut anything risqué from its outdoor ads.
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