Expat Pet Program

Background

The brief was to help BETA increase its adoption rate because its shelter was full and the adoption level was rather low. Very enthusiastic about the cause, they wanted to meet the client immediately. However, they couldn't meet them for two weeks, as they were going to Montreal to drop off a few dogs. This is how they came to know that the client, as a force majeure, took a few dogs every six months to more developed countries to relieve its shelter of the overload. They also explained that people in these countries were more willing to take in sick old injured dogs than the Lebanese, who, as a majority, were after only pure breed puppies.