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Unlock Beirut

6T Gargour et Fils

Issue 26 | March 2013

Background

In Lebanon, locals are faced with heavy traffic, parking problems and confusing street names, making landmarks the only navigational queues around the city. smart positions itself as the ideal city car as it is the perfect car that can adapt to any situation. To activate the brand meaning people were invited to rediscover the city with the smart “fortwo” involving new customers as brand ambassadors.

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