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Amplificador / Coca-Cola FM

Coca-Cola

Issue 25 | December 2012

Background

In 2011, Coca-Cola Brazil launched its Coca-Cola FM platform at the Rock in Rio Festival.

Music is an increasingly important link between the brand and young people and Coca-Cola FM offered this important audience new ways of listening to the songs they liked.

PlayList was a streamed service which allowed listeners to tweet their choice of music to be played. They became the DJ.

Coca-Cola Classic, on the other hand, played a list of classic pop songs.

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