The bar, your second home
Issue 24 | October 2012
Alcohol is the third leading cause of death in the world. The Alcoholics Anonymous decided to do something about it. And raise this issue in an actual bar. With the name of customers in Hand (obs.: it is common for bars in Brazil to collect first and last names as the bar tab is handed out at the entrance), we printed perfect replicas of household bills and handed to customers to stir up conversation. Inside, instead of the bill, it read: For others, this is a reality, the Bar becomes a second home. If you know anyone who suffers from this problem, please contact the AA.